the bmw films

"the bmw film series the hire began as a series of five short films (each about eight minutes long) produced for the internet in summer 2001. the films were directed by popular and aspiring directors. all starred clive owen as "the driver". each film's story highlighted the performance aspects of various bmw automobiles. the first five films, as well as the ben younger-directed interludes, were executive-produced by david fincher."
the videos were introduced to me by my lecturer from the digital broadcasting as he used one of the videos to demostrate how bmw distribute their commericals through web. it was something special as nobody had tried this before. after i watched some of the series, i was really amazed by how they took some of the shots and the commericals or movies are really cool and really push the bmw to its limit.